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Competitive Intelligence
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Technology Competitive Intelligence is a systematic and ethical methodology for gathering, analyzing and managing information. It is a continuous process that can affect a company's plans, decisions, operations and strategies, using intelligence from publicly available non proprietary information sources.
Any kind of information will not be useful unless it is stored, processed and analyzed in a systematic way to carry out an efficient competitive market strategy.
Using competitive intelligence Nanto supports the decision making process regarding future events and critical factors like:
- competitors
- new applications of technology and R&D results
- patents
- legal and regulatory changes
- industry and market trends
- advanced materials
- state of the art of your product based technology
A typical competitive intelligence program can be summarized as follows:
- define customer requirements
- collect and organize data
- analyze data and extract strategic information
- report and inform
- evaluate
Competitive intelligence specific services are :
- competitor R&D activities
- competitor benchmarking
- competitor monitor & tracking
- analysis of public and private R&D results
- trade show intelligence
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